Do you believe in Santa Claus? And if you do, did you write him a thank you card?

This guy, Santa, spends three hundred and sixty-four days - presumably - making or purchasing presents for all who believe in him. Finally, he spends fuel and time delivering gifts. And you know what, since he's overweight and old, I imagine his insurance premiums must be higher. And considering all of that, we do not send him a thank you.

While you might not be sending "thank you's" to Santa this year, do consider thanking the people in your life that you don't recognize enough: the receptionist, waste remover, drive-thru helper, or your enemy. They each make something worth something for you.

Personally, thank you for being a reader. I write my ideas for us - to help us notice more, do better, and think differently about culture.

Happy New Year.