Little, thoughtful details, add delight.

I use Grammarly to write these entries. I use Grammarly because I still make mistakes, and this app supports my learning.

Today, before I started typing, I noticed the placeholder for the title read:

"Add a title. Stay safe; stay well."

If you're like me, you have recently learned how many mailing lists you were on. It's almost as if each company/brand had to release their "COVID-19 Response" - because if they didn't, they've done nothing - right?

I ended up doing quite a bit of unsubscribing. Also, I did a bit of reflection - I don't need a hundred updates from a hospitality group about their COVID-19 response. I'm getting enough news and media about the thing, I don't need more of it in my inbox.

It would be nice to see something that focuses more on me. A simple message to say - we're not trying to show our corporate responsibility, "We're just trying to make sure you're well. If you are, simply click the button for a picture of a cute animal."

Or how about this, from Grammarly. Not even an email, but a simple and thoughtful message in the title placeholder - "Add a title. Stay safe; stay well."

For me, that's care.