When artists create art, they hope to sell that art. In order to sell the art, they need to find a market. How does one make a market?
Too often I see artists say “hey, I made this thing, buy it.” But if consumers of art don’t know that you exist or that they have a problem that the artist’s art solves, why would they buy?
Instead, I think artists should start by asking: who would want to buy art I make?
I suggest they create a blog and advertise it. Get people to subscribe for free. Then, share your vision to those subscribers. When the art is ready to ship, you now have an engaged audience you can sell to.
This idea doesn’t have to be only for artists. Anybody who has an idea they need to ship, can do it.
All that is required is the effort and grit to find people who will care, and serve them.
