In the face of potential defeat and demise, dogged persistence often wins the day.

“Our foolish naive persistence defied what many thought impossible — what I had thought was impossible.” Natasha Lance Rogoff reflecting on the moment when Ulitsa Sezam (Russian Sesame Street) aired the first time.

If you read Natasha’s book, Muppets in Moscow, you’ll see that Natasha and her team persisted through assassinations, bankruptcy, corruption, strikes, and fierce protectionism to get the first season broadcasted. The program aired until 2010 when it no longer received support from the television networks.