David Brady Helps

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Thoughts on closure

I’ve noticed something from two medical doctor visits — both docs are not great at closure.

Closure — the end of something, the final song, the button, the trash can ending, the big finale.

I know, “law of small numbers, n=2, give people a break.” I get it. But I also wonder, How much thought is put into how service providers close?

I work with service providers as part of my day job. I often share best practices about closing deals, ending customer interactions, etc. The best practices are to give people something to walk away with — a win, an outcome, something to help them believe they were positively productive.

Of all the places where being positively productive could be a net benefit, and specific to these two wonderful people, why not the exam room?