Seth Godin writes about marketing, products, and branding. Here’s a post from this week.

Seth asks the reader to consider a series of questions: Who is it for? What is it for? What tension does it create or resolve? He tries to get to think of branding less as a logo and more as a promise. I agree.

I also wonder, how do we people use these questions for ourselves?

One obvious application is branding as a potential employee. A less obvious application is branding as the self.

Who are we for? What are we for? What change do we seek to make?

A personal brand promise is so much more than a logo or a look.