All in For Musicians
What is a gig for?
And why it’s important to remember what you do and who you do it for.
You don't have to play the game the way it's always played.
Write new rules!
What will you do when you need to end it?
The possible future appears inviting relative to the grim present: what will the musicians who work under these conditions do when they want to get out?
A free trial and your agent have something in common. Do you know?
A 3-month free trial of anything usually requires you to submit your credit card information to get started. You're eager to get started, so you happily give your credit card for 3 free months. Four months later, you notice less money in your bank account. What happened to your money?
How much does your loyalty and exclusivity cost? Your agent knows.
There are agents, hoping you don't understand the language in your agreement - your ignorance is the price you pay for your loyalty and exclusivity. But, is this really loyalty?
A New Idiom.
If we're going to change an industry, we need to change how the industry operates. To do that, we need a new idiom.
The Art of being an agent - is there one?
Art is the eye of the receiver - you, not the creator - the agents. I put it to you, how many agents do you know that create art?
Everyone wants to start an agency.
I frequently am contacted by people asking how to start an agency. Just this past week, a new agency came on the market. I wish them well. Still, I'm left wondering - why does everyone want to start an agency?
Why Be Average?
I hypothesized that bands that differentiate themselves from the others, have a clear customer focus, will have more bookings per year than others. I believe I am right. Here's why.